Not everyone is convinced that the Amazon sale was a flop. Meanwhile, most categories saw a decline in sales relative to the July sale - exceptions included toys baby items and books, video and other media, Numerator found. The average spend per order during the Prime Early Access Sale was $46.68, down from $60.29 on Prime Day, according to market research firm Numerator.
$7.5 billion in July.Ĭommerce data company Klover said it observed slower spending and volume, noting transaction frequency was down 30% between the July event and October event. They estimate Amazon brought in $5.7 billion in revenue from the Prime Early Access Sale vs.
Sales during this week's event seemed "lighter" compared to Prime Day in July, Bank of America analysts said. It disclosed little else about the results, such as sales figures.īut data collected by third-party analysts gives a deeper look into how the Prime Day sequel went over with shoppers compared to Amazon's sales event in July. Personal Loans for 670 Credit Score or LowerĪmazon on Thursday said that tens of millions of Prime members ordered more than 100 million items from third-party vendors. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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