The result was Book of Shadows: Blair Witch 2, which was so atrocious that it pulled a Batman and Robin and single-handedly killed the entire multimedia franchise in one fell swoop.
Artisan refused and opted to make the next installment all on its own, without the original filmmakers’ involvement. The fact that there was a considerable amount of both hype and backlash to the “scariest film of all time” was also a prime motivator in wanting to wait and let the air clear a little. Haxan Films, the tiny production company that had formed to create Blair Witch, was angling to do an entirely different project (a comedy called Heart of Love that, sadly, never quite materialized) and had asked for the powers that be to hold off on a follow-up for at least a little while longer.
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